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Is brevity the soul of wit?

By on Jul 23, 2014 | 0 comments

“Brevity is the soul of wit” and clarity is the heart and soul of marketing and sales messages. But I’m sure you’ll agree with me that it’s so easy to fall into the trap of corporate-speak, which is the opposite of brevity. Or wit. Confused people don’t buy, or donate to your cause or actually hear your message at all. And corporate speak; while it’s tempting (because it makes you sound so darned smart!) can be oh so confusing. So before you use “monetize our assets”, “brand trajectory” or “synergy” again, take a look at this new video from Weird Al Jankovic. It lovingly – and in three part harmony in parts — skewers our addiction to corporate buzz words. And all to the tune of “Suite: Judy Blue Eyes”.

Your company’s unique story is the fastest, most authentic way to a powerful branding message. Your customer’s already know your company’s story. Just ask them. Do you?

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