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Storytelling Car Company Takes on Giants

By on Jul 29, 2015 in Uncategorized | 0 comments

Silvercar was launched in 2012 by a couple of entrepreneurs who saw an opportunity in the car rental business, where price had become the only point of competition. With a fleet composed solely of tech-loaded silver Audi A4s, smart phone enabled rentals and simple pricing, their app is being downloaded a thousand times a day and they are already in five out of the...

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What Alzheimer’s Has Taught Me

By on Jul 7, 2015 in Uncategorized | 0 comments

Healthy but with her memory ransacked by late stage Alzheimer’s, my mother recently celebrated her 96th birthday. I was born on her birthday, and when I showed up on our shared birthday with cake and presents, she told me that I looked vaguely familiar but she couldn’t quite place me.  She asked for my name. When I told her, she shook her head and said, “No, I don’t...

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The Most Important Question to Ask a Customer

By on Jun 15, 2015 in Uncategorized | 0 comments

We’re often asked to put together marketing plans.  It’s not a difficult task.  Goals and objectives, strategies and tactics.  Calculate the desired specific, measurable results and apply a budget, link it all to a time line and ensure sales and operational support to back it.  That’s in extremely broad strokes and there is considerable detail behind each activity....

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Give and Take. And Comedy.

By on Jun 1, 2015 in Uncategorized | 0 comments

Comedians talk about how much they enjoy “getting laughs”.  While we all appreciate the opportunity to laugh, and we could even say that it’s a gift, this short video from comedian Michael Jr. is the first time I’d ever heard a comedian talk about comedy as truly being a gift. Early in his career, he shifted from wanting to get laughs from people to wanting to give...

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Why this dancing guy is my hero

By on Mar 4, 2015 in Uncategorized | 0 comments

You’ve probably seen the video of the agile – some would say, surprisingly agile – and largish Russian man, breaking out some amazing dance moves in his black Speedo. He appears to be having a great time and to be totally at ease. It seems to me that he doesn’t care what anyone may think – he’s just being himself. I love this video.  It reminded me of an...

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Is brevity the soul of wit?

By on Jul 23, 2014 in Uncategorized | 0 comments

“Brevity is the soul of wit” and clarity is the heart and soul of marketing and sales messages. But I’m sure you’ll agree with me that it’s so easy to fall into the trap of corporate-speak, which is the opposite of brevity. Or wit. Confused people don’t buy, or donate to your cause or actually hear your message at all. And corporate speak; while it’s tempting...

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