Nonprofits on notice: Millennials want a plan

“Millennials represent more than half of the consumer population (and growing),” said Brad Szollose, author of Liquid Leadership and an expert on millennials. “While baby boomers were more tolerant of waste, millennials hate waste and inefficiency with a passion. This generation wants to look under the hood… and if they find wrongdoing, they run away from poorly run organizations. If you are running a weak organization today, they’ll remember that when they have the resources to be a serious donor. Once millennials as a group have formed an opinion about you and your brand, it is hard, if not impossible to change their minds.”