Give and Take. And Comedy.
Comedians talk about how much they enjoy “getting laughs”. While we all appreciate the opportunity to laugh, and we could even say that it’s a gift, this short video from comedian Michael Jr. is the first time I’d ever heard a comedian talk about comedy as truly being a gift. Early in his career, he shifted from wanting to get laughs from people to wanting to give the audience an opportunity to laugh. “Now I’m not looking to take,” Michael says, “I’m looking for an opportunity to give.”
When we think about our customers as being on a journey, which is their own journey, living their own story, then it’s easy to see that we are privileged if they invite us to join them. That is major shift from believing that we “get” their business. We are here to give.
Once invited, we have the the opportunity to give them what they want – whether it’s tranquility, confidence, security, increased savvy, knowledge or an easier way to do their job.
As Michael Jr. says, “If we could just stop asking the question ‘What could I get for myself?’ and start asking the question, ‘What could I give from myself?” I think people would learn that you don’t have to be a comedian to deliver a punch line.”