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Posts by Elaine Walsh

Is brevity the soul of wit?

By on Jul 23, 2014 in Uncategorized | 0 comments

“Brevity is the soul of wit” and clarity is the heart and soul of marketing and sales messages. But I’m sure you’ll agree with me that it’s so easy to fall into the trap of corporate-speak, which is the opposite of brevity. Or wit. Confused people don’t buy, or donate to your cause or actually hear your message at all. And corporate speak; while it’s tempting...

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